Tony Vann

BM & J Cannabis Marketing
Principal

Session Title: 5 Keys to Effective Cannabis Marketing in Oklahoma

Time: April 3rd, 10:00 – 11:00 AM
Location: Seminar Room #3

Professional Summary

Tony Vann is a proven public relations and communications professional with more than 20 years of experience in media relations, state and federal government relations, marketing communications, and non-profit administration. He has represented organizations and individuals in the health care, hospitality, travel and tourism, insurance, real estate, and retail industries. Prior to co-founding Brownie Mary & Jane, he served as President of Christian Companion Senior Care, a national franchise corporation offering services for seniors in their own homes. A position he gained by growing the company from a start up to more than 32 locations within seven states.

His career also includes service as communications director for Oklahoma’s Lieutenant Governor Mary Fallin where he worked closely with key officials in the public and private sector to move Oklahoma forward in making the state a more business-friendly environment. Vann has also worked as the development director for the Oklahoma City National Memorial where he raised more than $14.1 million dollars to complete the three-component National Memorial dedicated to those who were lost in the Alfred P. Murrah Building on April 19, 1995.

In his previous capacities, he has also served as the public relations director at Oklahoma State University in Oklahoma City as well as the legislative assistant to the House Republican Leader in the Oklahoma House of Representatives. Vann also has the claim of being the first creator and instructor of a distance learning political science class in the state of Oklahoma.

Session Abstract

Congratulations on owning a cannabis-based business. If you are like so many other Oklahomans, the chance to be a part of a new and exciting industry segment is a once-in-a-lifetime opportunity. The good news is, the market is obviously ripe in our state. What’s the bad news you ask? Well, as of March 1, 2019, there were more than 900 dispensary licenses distributed to excited “cannapreneurs” such as yourselves. That means it is important to use your head, get the word out fast and strong and don’t waste precious funds – it may seem like the gravy train has made a full-stop in our state, but there is always a chance that too could dry up like the oil in the 1980s.

Marketing in a highly competitive and turgid industry segment is serious business. There is no better way to connect with potential consumers than budgeting, planning and executing a comprehensive marketing plan which demands a keen strategy and layers of tactics to ensure you aren’t going to be just one of 900, you are going to be the one in 900! Attendees to Five Keys to Effective Cannabis Marketing in Oklahoma will gain a basic understanding of the essentials needed to build their business successfully from a marketing standpoint. Whether that is engaging the right audience, crafting the right message or utilizing the limited number of legal marketing tools available to attract, engage and convert clients.

Bring your notepads, pens, laptops and iPads to take copious notes. This seminar will not disappoint – whether you are a marketing novice or a skilled guru, you will gain valuable knowledge and immediately tangible skills you can parlay into your business to gain further market share.