Jeff Scrabeck

Session Title: Business Building Through Enhanced User Experience and Branding

Time: April 4th, 1:30 – 2:30 PM
Location: Seminar Room #1

Professional Summary

As partners in business, Jeff Scrabeck and John Hartsell bring very different backgrounds to the Cannabis Industry through their company DIZPOT. Their focus now is entirely on Cannabis brand development and packaging material production.

In his years as a head shop owner and distributor of glass and electronics such as batteries and atomizers, Jeff brings decades of brand experience and a strong procurement background. Hartsell is a lifelong entrepreneur with a marketing background. His companies have worked with some of the World’s largest brands such as YUM! Brands, WalMart, and Harkins Theaters among others. It is through their team approach to brand design and procurement that Jeff and Hartsell will share best practices which consider compliance, products, speed-to-market, freshness, production expectations, and consumer experience.

Session Abstract