Cannabis Industrial Marketplace

Samantha Roman

Credible Cannabis

Session Title: Community Engagement as a Means of Success

Professional Summary

Samantha Roman was a founder of Spot Therapeutics Inc., a pioneering cannabis producer applicant in Canada 2013. She is the first female founder in the industry to: achieve liquidity for investors via acquisition by a global leader (Canopy Growth Corp, TSE: WEED) and; be named Advisor to a NEX listed UK cannabis fund.

As Principal and President of Credible Cannabis ( Samantha concentrates on advisory mandates for trailblazing companies and organizations driven by science and best business practices. In addition, her company controls and sells high valued cannabis web real estate and strategies.

Professional service firms, producers and international clients value Samantha’s systems approach. While developing the global legal cannabis sector she is committed to advancing a balanced understanding of cannabis’ use, its effects and enhancing consumer safety. At conferences and in media she discusses the future of the industry and the relationship between business success and social responsibility.

Samantha's professional experience includes; clinical practice and blue chip company management within global financial services, pharmaceuticals, medical distribution, and organic agriculture. She holds a Bachelor of Science Nursing (Honours) and a Master of Business Administration.

Session Abstract

This panel will focus on how community engagement is pivotal to both securing and maintaining licensed cannabis operations. With both a state-based and international focus, we will discuss how to work in alignment with the surrounding community to ensure the success and longevity of cannabis business licenses, as well as accelerating operational success.

Samantha Roman is also on the Midwest Cannabis Market Expert Panel.

Innovation through licensing can help companies maintain a competitive sustainable advantage in the marketplace. This panel will discuss the challenges and rewards of licensing products and/or technology in the cannabis industry. 

Branding, Marketing, Patents, Trademarks, and Secret Recipes, will be discussed.