Cannabis Industrial Marketplace

David Serrano

Harvest 360 Technologies
Chief Operating Officer

Session Title: Introducción a la industria de Cannabis 101


Professional Summary

A serial social entrepreneur and industry advocate, David began his passionate journey with cannabis by extracting and infusing cannabis products for his mother. He has since studied and directed in almost every sector of the industry, from energy production, business incubators, cultivations, to sales channel development. David brings a wealth of insights from his nationwide engagements to compartmentalize industry operations and craft a thoughtful, disruptive, and evidence-based comprehensive business plan. He leverages skills in management advisement from his prior military career that earned him multiple commendations and awards for reduction of waste and processing times, to exceptional administrative turnarounds.

Through his work, he has built global relationships that range from global leaders, to multi-market distribution channels to help businesses build toward an international impact, specifically in Europe and South America.

Session Abstract

The panel will cover a broad range of introductory topics to include licensed and ancillary cannabis business, innovation and plant introduction, history of prohibition and legalization, and cannabis law. The aim of this panel is to educate Spanish speaking entrepreneurs on the various direct and indirect legal avenues to enter the cannabis market. The Medical Cannabis program in Puerto Rico will be highlighted and discussed as a case study.