Sheri Springer

MJ Freeway

Session Title: Building a Cannabis Business; From Application to Operations


Professional Summary

Sheri Springer joined MJ Freeway in 2011 and has served as the Director of Consulting Services Sales since 2016. Sheri has worked endlessly to educate the cannabis industry and assist clients from obtaining licenses through opening their doors and optimizing their business operations. With her 30+ years’ experience in sales and technology coupled with her client-driven approach, the MJ Freeway consulting team has won dozens of applications across 16 states and completed successful build outs in more than four states.

Session Abstract

The Cannabis Industry is one of the most highly regulated industries in the world which can present many challenges when developing, opening, and operating a successful cannabusiness. MJ Freeway’s Director of Consulting Services Sales will walk you through what you need to know to plan for a profitable cannabusiness. During her presentation, you’ll learn strategies needed for permitting, planning for early stages of development and objectives required to develop a cannabusiness that meets the Illinois regulations.

During her presentation, Sheri will share with you a six-phased approach to becoming operational. This phased approach will give you the framework needed to open an optimal, data-driven cannabusiness. One that will allow you to plan for scaling and beyond.

In phase one, the Business Development and Pre-Application phase, Sheri will walk you through what you must know before applying for a license. Phase two, Application for Licensing, you’ll learn what key elements you need to consider before applying for a license. Next, in the third phase, Pre-Operations Build Out, Sheri will help you understand the hundreds of decisions you’ll need to prepare for in building a state-of-the-art facility. In the fourth phase, Inspection Readiness, Sheri will talk about audits and checks-and-balances to ensure Go Live Day is a win! In phase five, Go Live Day, you can expect to walk away knowing you are moving towards your expected ROI. What now? Your cannabusiness is live! But the phases don’t end there. It’s time to optimize and ensure your operation is running at maximum speed and efficiency, which Sheri will review in phase six, Business Optimization.

No other cannabis company does all that under one roof. Join Sheri Springer as she explains MJ Freeway’s vast experience in building applications in 16 states; consulting with over 2,000 clients; and prior experience in operating some of Colorado’s, Nevada’s, California’s, Oregon’s and Washington D.C.’s top dispensary, processing, and cultivation businesses. You’ll be sure to leave with the expertise needed to plan for a successful cannabusiness.