Cannabis Industrial Marketplace

Scott Jost

Berlin Packaging
Vice President of Innovation & Design

Session Title: Building Your Brand With Custom Packaging Innovation

Professional Summary

In his role as Vice President of Innovation & Design at Berlin Packaging, Scott Jost leads Berlin’s Studio One Eleven design group – an internationally recognized group of over 30 industrial designers, brand designers, engineers, market researchers and brand strategists with offices in Chicago and Milan. The business models and practice management principles he developed and instituted have earned ISO 9001 certification and nearly 100 design and utility patents. Scott has undergraduate degrees in Technical Illustration from St. Louis College, Industrial Design from Purdue University and a dual-MBA in Marketing Management and Corporate Strategy from the University of Chicago’s Booth School of Business. Scott holds multiple utility and design patents and is a member of the Industrial Design Society of America, the Institute of Packaging Professionals, and the American Marketing Association. Scott’s strategy/industrial design client list spans categories from premium spirits to medical consumables and includes such firms/brands as AB InBev, Beam Suntory, The Coca-Cola Company, Gillette, Pfizer, Kimberly-Clark, SC Johnson, Kraft Foods, Nestlé, Miller Brewing, Reckitt Benckiser, Colgate-Palmolive, Frito-Lay, Novartis, Medtronic, Johnson & Johnson, Bristol-Myers Squibb, Monsanto and Baxter Healthcare. Berlin Packaging is a $2.6BN global supplier of packaging products and services. It has over 100 offices located in North America, Europe, China and Africa.  

Session Abstract

With design-led firms outperforming their peers by an average of 220% and nearly all of the world’s most recognizable consumer brands in custom packaging, why would you settle for anything less than a bespoke cannabis package tailored to your brand? In our presentation, we explore strategic and financial arguments in favor of custom packaging innovation, highlight the steps in designing a world-class spirits package, and dispel outdated understandings of the technical and financial challenges that used to frustrate companies in their pursuit of the ultimate branding advantage.