Sandra Elkind

STO Responsible
CCO / Co-Founder

Session Title: The Intersection of Brand and Marketing in Cannabis

Professional Summary

Sandra Elkind is Co-Founder & Chief Creative Officer of STO Responsible, a Boulder-based sustainable packaging solutions company serving the cannabis industry. She serves as head of product research and development and oversees the marketing of the STO brand.

Sandra brings a deep commitment to environmentalism and a background in conceptual design to STO’s development of sustainable packaging. As a medical marijuana patient herself, she’s experienced firsthand how plant-based medicine can change lives.

Sandra’s design education informs her work at STO Responsible. She holds a bachelor’s in Fine Art Photography and a master’s in Fine Art Photography and Media from Parsons School for Design—The New School. She previously worked as a professor at Colorado State University-Global and Central Texas College

Session Abstract