Professional Summary

Jill Co- founded The Mad Hatter Coffee & Tea Co., a cannabis infusion company, specializing in drinks. Since 2007, working in tandem with her husband they helped pioneer cannabis beverages and are presently serving over half a dozen legal states in the U.S. with expansion to Europe and Canada and CBD only products in the U.S., Europe and Canada. Considered a Green Queen of cannabis, she has been profiled by The New York Times, Time Magazine and Newsweek Magazine.

In 2015 Jill began writing, A Walk in The Park, a cannabis chronicle thriller, based on a dream and experiences in the industry. The only book of its genre, factional fiction that focuses on lifestyle, taboos, the culture clash of present industry newcomers with the old guard, love and perseverance. This book is receiving wonderful reviews from Sensi Magazine, Kurple Magazine, Hemp Magazine, 420 Magazine, Cannabis Culture and more to come. Cannabis influencers such as 420booksociety, MissMarijuana and HighTeaLife are working to spread the word of the novel.

Session Abstract

As the proprietor of The Mad Hatter Coffee and Tea co. for over a decade, creating cannabis infused beverages since 2007, and expanded into half a dozen markets in the U.S. and branching out into Europe and Canada. We know following trends is obviously important in any market, but predicting them and creating them is another thing entirely. 

As the author of A Walk in The Park, a cannabis chronicle thriller - the first fictional novel based on real life challenges and experiences in the cannabis industry, it has allowed me to focus on trends and lifestyle issues that need to be met by the cannabis industry as a business. 

By reading from my factional novel, I intend to focus on correlations between community, lifestyle and trends to answer the questions; Why is honing in on lifestyle so important to your brand? Why is lifestyle important to your walk in clientele? What is lifestyle to you and your brand and how do you clearly create marketing strategies that fit the demands of tomorrow as well as the demands of today? Who are you leaving out of your marketing strategy? By breaking or ignoring the taboos of cannabis, can my brand be a mainstream product?