Cannabis Industrial Marketplace

Wilbur You

Youtech
Founder and CEO

Session Title: Cannabis Marketing and Agency Advantages


Professional Summary

While other 10-year-olds were outside riding bikes and playing ball, Wilbur You was inside, coding.

His favorite game was in need of some upgrades. So he did just that. Turns out, it was a solution other players were looking for. His game mods exploded in popularity, and Wilbur got a taste of bringing solutions to a target market for the first time. A few days later, Wilbur was in his room, tapping away on his keyboard, when his mother’s shriek from downstairs startled him. “WILBUR YOU, GET DOWN HERE!”

Awaiting him at the bottom of the stairs was a cease and desist letter from the original game developers. Needless to say, he was grounded. But knowing he made such an impact was the start of an entrepreneurial dream.

That little boy was me, Wilbur You, Founder and CEO of Youtech.

Today I’m not hacking into video games. I’m hacking growth for companies across the nation.

We started Youtech, an integrated marketing and design agency, in 2012 with only $600 and a dream. We’ve gone from cold calling hundreds of potential clients a day, to having clients knocking on our office doors looking to partner with us.

Marketing is evolving every day and so is Youtech along with it. Whether you’re an established brand looking to revamp your digital marketing efforts or a startup that needs everything created from scratch, Youtech has the technical skills and creative chops to get you noticed.

Session Abstract

Marketing Cannabis is hard. Regulations from the Federal government have bled over into platforms like Facebook and Google, who have policies against advertising THC and CBD. Despite these rules, there are ways to circumvent these policies. There are also a variety of ways to market online outside of these channels, including influencer marketing and Groupon.

As a full-service marketing agency, we’ve tested all of these methods. Let us share our findings with you.