Cannabis Industrial Marketplace

Jason Fowler

MJ Platform
Global Business Manager

Session Title: The Science Behind Big Data


Professional Summary

Jason Fowler is the Global Business Manager at MJ Freeway. He has 10+ years of business development experience in the United States and Latin America including consulting, sales and marketing management. Jason is bilingual and has taught Spanish as a second language at the collegiate level and founded the web’s first e-learning commerce site for Spanish solutions for students and businesses. While at The Coleman Company, Jason researched, planned, developed and launched a variety of multi-lingual sales and marketing initiatives in over 27 countries and with a reach of 500 million people throughout Latin America and consulted daily with in-country Latin America sales & marketing teams to adequately target and forecast market demands for a $40M market. With his experience in business development in Latin America, Jason specializes in meeting the unique needs of high growth companies and helping them scale. Jason has an PhD from the University of Chicago.

Session Abstract

With data as the leading driver to sustain growth, how do you know where to begin in analyzing, tracking and storing data? The cannabis industry has seen sales double and triple since medical legalization began. How does the entire cannabis supply chain, from cultivation through manufacturing to distribution and retail, and perhaps delivery, know when to plan for supply and demand based on previous trends or upcoming predictions? Weather your business is across all verticals and locations or you manage a piece of the pipeline, you’ll learn the science behind data.

The backbone of cannabis data is set, now, how do you set and track KPIs? How do you turn data into decisions and increase your cannabusiness ROI? You’ll learn from the industry-expert, with nearly 10 years’ worth of data and analysis how to track trends and anticipate future needs based on data. As the cannabis industry continues to grow and mature, data-driven decisions are key to remaining fluid and stable. Take a look at the science of data in cannabis.